What is a display?
Is a fruit a display?
What is not a display?
To display is to unfold, to reveal, to remix, to spread out. Every display holds an action, an intention and a story within it. Through its material gesture, it occupies and creates space, situating and guiding the viewer within a framework, within a context, within a narrative.
In this respect, systems of display can be seen as carriers-
carriers of content in the form of exhibition;
carriers of beings, in the form of furniture.
active, present or silent- they expose various potentialities of focus and reflect a system of thinking and likewise projecting.